Our Brand Activation Game Hire service helps brands create experiences that people want to stop for, interact with and share. Whether you’re launching a product, running a pop-up, activating in a retail space or exhibiting at a major event, interactive games give your brand a simple and effective way to connect with the public.
We supply a wide range of branded and unbranded games that help you stand out, spark conversation and add energy to your activation.
Modern brand activations rely on impact. You need something visual, something people can walk up to instinctively, and something that gives your team a natural moment to engage. Games provide exactly that.
Interactive games help you:
• Stop foot traffic instantly
• Make your activation more memorable
• Encourage visitors to stay longer
• Give people a reason to return
• Support giveaways and prize campaigns
• Create photo and social media opportunities
• Help staff start genuine conversations
They’re simple to run, easy to understand, and accessible for all ages.
We offer a mix of fun, eye-catching and highly interactive games that work in shopping centres, outdoor spaces, exhibition halls, retail stores and mobile brand tours.
Prize Cranes (Claw Machines)
A guaranteed crowd-puller. Use for merchandise drops, mystery prizes, samples or branded giveaways.
Gashapon & Capsule Machines
Perfect for instant-win activations, product samples, QR-linked prizes and data-capture incentives.
Batak Reaction Wall
Bright, fast and competitive — great for attracting attention from a distance.
Strike a Light
Compact, energetic and ideal for quick-fire challenges.
Catch It Reaction Game
LED-based reaction game that works well in modern brand environments.
Basketball Arcade Machines
Encourages repeat play and creates strong engagement on busier activations.
Air Hockey Tables
Fun, loud and perfect for keeping the area active throughout the day.
Football Tables
A relaxed option that works well for casual conversation and longer dwell times.
Retro Arcade Machines
Nostalgic and highly shareable — perfect for brand photos and social campaigns.
Driving Simulators
Ideal for high-tech product launches, automotive brands or immersive activations.
Whatever your activation style or space, we’ll recommend the most effective games.
Branding Options for Maximum Impact
Brand identity is a key part of any activation, and most of our equipment can be fully customised to reflect your campaign.
Branding options include:
• Full machine wraps
• Logo and colour integration
• Custom artwork and campaign messages
• Branded capsules and prizes
• Digital screen branding
• Custom leaderboard
Fully branded games help ensure your brand stays front-and-centre throughout gameplay.
Campaign-Friendly Competition Ideas
Games can be used to support a wide range of promotional mechanics, such as:
• Highest score challenges
• Prize tiers
• Instant-win moments
• Timed competitions
• Scan-to-enter promotions
• Social media participation
• Redemption-based rewards
These formats help boost engagement and give your team a clear opportunity to gather data and build leads.
We support:
• Product launches
• High-street pop-ups
• Shopping centre activations
• Roadshows and mobile tours
• Experiential marketing campaigns
• PR and media events
• University activations
• Exhibition stand campaigns
• Outdoor promotional events
Everything is fully event-ready, with options for short-term or longer brand activations.
Flexible Game Setups
We supply setups for:
• Compact pop-ups
• Medium engagement areas
• Full branded game zones
• Multi-location tours
• Long-term retail activations
Our team will help plan the layout and choose the best combination of games for your campaign goals.
Delivery, Setup & Collection Included
Your hire includes:
• Delivery to your activation site
• Full installation
• Testing and preparation
• Branding application (if required)
• Prize loading (for capsule and claw machines)
• Collection at the end of the activation
We manage the logistics so you can focus on the campaign.
We cover:
• London
• Birmingham
• Manchester
• Leeds
• Glasgow
• Edinburgh
• Liverpool
• And nationwide multi-city brand tours
To explore more branded games, arcade machines and activation-ready equipment, visit Boutique Party Hire, our main corporate and events site.
If you want to bring energy and interactivity to your brand activation, we can help design the ideal setup and supply fully branded game options.
Email: info@boutiquepartyhire.co.uk
Call: 0208 087 3788