High-Impact Interactive Games for Trade Shows, Corporate Events & Brand Activations at ExCeL
Make your exhibition stand the most engaging attraction at ExCeL London with our premium interactive game hire service. We supply exhibition-ready entertainment including Batak, Prize Cranes, Retro Arcades, Basketball Machines, Reaction Games, Gashapon Machines and branded activation units — fully delivered, installed and exhibition-ready for your stand.
ExCeL hosts some of the UK’s biggest and busiest events, meaning exhibitors must work harder than ever to stand out. Our games draw crowds instantly, create memorable interactions and give you a competitive advantage across every hall and exhibition zone.
ExCeL is a world-class venue that attracts international audiences and thousands of daily visitors. With long aisles, huge halls and hundreds of stands competing for attention, exhibitors need something visually striking, interactive and engaging to break through the noise.
Interactive exhibition games achieve exactly that — by providing:
-
Instant stand attraction from afar
-
High visitor dwell time
-
Natural conversation starters
-
Lead generation opportunities
-
Brand immersion through gameplay
-
Social media-friendly content
-
A reason for visitors to return later
Games turn your stand into a must-visit destination in the hall.
All machines are fully exhibition-ready, compact, and built for high-volume footfall.
✔ Batak Reaction Game
The ultimate footfall magnet. Fast, competitive, noisy enough to draw attention and ideal for competitions, prize giveaways and leaderboard-based engagement.
✔ Prize Crane / Claw Machine
One of the strongest exhibition tools. Fill with branded merchandise, product samples, discount capsules, QR codes or prize tokens. Full branding available.
✔ Retro Arcade Machines
Nostalgic, fun and eye-catching. Games like Pac-Man, Street Fighter, Donkey Kong and Space Invaders keep visitors engaged while your team builds rapport.
✔ Basketball Arcade Machines
Perfect for creating high-energy excitement and crowd participation.
✔ Reaction Rings / Strike-a-Light
Bright LED game that stops attendees in their tracks. Designed for fast turnover and peak engagement.
✔ Gashapon Capsule Machines
Ideal for hidden prizes, discount capsules, QR codes, product reveals and mystery giveaways.
✔ Prize Wheels
Great for daily giveaways, promotions and stand competitions.
✔ Boxing Machines
Excellent for consumer shows, fitness events and lifestyle exhibitions.
Perfect for All ExCeL Event Types
Our exhibition stand games are ideal for:
-
B2B trade shows
-
International expos
-
Technology exhibitions
-
Consumer events
-
Government & public sector events
-
Engineering and science exhibitions
-
Medical & healthcare expos
-
Security, military & aerospace events
-
Education & training exhibitions
-
Recruitment fairs
-
Corporate conferences
-
Brand activations
-
Global conventions
Every machine is built to withstand continuous use across multi-day events.
Branding Options That Maximise Visibility
Most machines can be fully branded to match your exhibition theme, campaign or corporate identity.
Branding options include:
-
Full vinyl wraps
-
Side and front logo panels
-
Branded prize capsules
-
Custom leaderboard designs
-
QR-integrated prizes
-
Bespoke colour-matched artwork
A branded game becomes a centrepiece of your stand, attracting visitors and reinforcing your message throughout the exhibition.
Lead Generation & Data Capture Made Easy
Interactive games are one of the most effective ways to encourage visitor participation. You can link gameplay to:
-
QR prize redemption
-
Leaderboard entry forms
-
Badge scanning
-
Business card drops
-
Instant win prizes
-
Data capture tablets
-
Social media tagging
-
Competition entry
Visitors are far more likely to share their info when the experience is engaging and fun.
Designed for Exhibition Stand Efficiency
All machines are:
-
Compact
-
Quick to set up
-
Fully PAT tested
-
Powered by standard 13-amp sockets
-
Suitable for all ExCeL hall layouts
-
Delivered and installed by our trained team
We work with your stand builders, onsite contractors and show organisers to ensure everything fits perfectly.
ExCeL London Delivery, Setup & Breakdown
We handle the full logistics process, including:
-
Delivery directly to your hall
-
Installation during your allocated build window
-
Equipment testing before the show opens
-
On-call support throughout the event
-
Breakdown and removal after the exhibition ends
We are fully experienced with ExCeL’s access routes, build-up rules, vehicle marshalling and hall layouts.
Many exhibitors choose multiple games to maximise stand impact.
Top packages include:
-
Prize Crane + Batak – unbeatable for traffic and engagement
-
Retro Arcade + Basketball – great for fun, relaxed stand areas
-
Batak + Reaction Rings – perfect for high-energy, competitive stands
-
Prize Wheel + Gashapon – excellent for continuous giveaways
-
Full Exhibition Games Zone (3–6 machines)
Bundle discounts available.
If you want to elevate your exhibition presence, attract more footfall and create lasting impressions at ExCeL London, our interactive games provide the perfect solution.
Contact us today for pricing, availability and tailored recommendations.
Discover more exhibition games at Boutique Party Hire.
ExCeL London – Exhibition Stand Games Hire FAQs
1. Do you deliver interactive games directly to ExCeL London?
Yes. We deliver, install, test and collect all exhibition stand games directly inside ExCeL’s halls. We work within the venue’s build times, access protocols, vehicle marshalling system and loading bay procedures to ensure smooth setup.
2. Which games attract the most visitors at ExCeL exhibitions?
The most popular and effective games for drawing footfall at ExCeL are:
-
Batak Reaction Game
-
Prize Crane / Claw Machine
-
Reaction Rings / Strike-a-Light
-
Basketball Arcade Machines
-
Retro Arcade Cabinets
-
Gashapon Capsule Machines
These consistently generate attention from across the hall and drive strong engagement.
3. Can the games be branded with our company graphics?
Absolutely. We offer full branding options, including:
4. What size stands do the games fit on?
We supply games suitable for all stand sizes at ExCeL:
-
Small stands: Gashapons, Prize Wheels, Retro Arcades
-
Medium stands: Batak, Prize Cranes, Reaction Rings
-
Large stands: Basketball, Multi-Game Setups
We can help plan the ideal layout for maximum interaction.
5. What power supply is needed for the games?
All equipment runs from a simple 13-amp plug socket, making it easy to integrate into standard exhibition power packages.
6. Can the games help with data capture and lead generation?
Yes. Exhibitors commonly use our games to:
7. Do you handle setup and breakdown within ExCeL’s strict schedule?
Yes. ExCeL London operates a strict build and breakdown timetable. We coordinate with:
8. Are the games suitable for multi-day events at ExCeL?
Definitely. All machines are designed for long hours and heavy footfall. We provide on-call support to ensure seamless performance across multi-day exhibitions.
9. Can we hire multiple games for a larger stand?
Yes. Multi-game setups are extremely popular at ExCeL.
Most common combinations include:
10. Can you deliver games into specific ExCeL halls?
Yes. We cover all zones including:
11. Do you supply attendants for busy or large stands?
Yes. We can provide trained staff to manage gameplay, reset prizes, run competitions or support crowd flow during high-traffic periods.
12. How early should we book for major ExCeL events?
Large exhibitions like ICE, MCM Comic Con, World Travel Market and technology shows book fast. Early booking ensures availability — especially for branded equipment.
13. Are arcade and interactive games suitable for corporate events inside ExCeL?
Absolutely. Many corporate exhibitors use games for:
14. Where can we browse all exhibition games?
You can explore the full interactive range at Boutique Party Hire.