Interactive Games & Brandable Attractions to Elevate Product Launch Events Nationwide
Make your product launch unforgettable with our Product Launch Games UK, designed to attract audiences, create memorable interactions and put your brand directly in the spotlight. Whether you're unveiling a new product, opening a new store, hosting a press event, or running a national campaign, our interactive games transform your launch into a high-impact experience that drives engagement, footfall, and social buzz.
We supply fully brandable, commercial-grade games for product launches in London, Manchester, Birmingham, Glasgow, Leeds, Bristol, Cambridge, Oxford, and every major UK city.
Prize Crane Machines (Claw Machines)
Perfect for:
Gashapon / Capsule Machines
Ideal for promo items, discount tokens, collectables, or product samples. Available in giant or standard sizes with full branding options.
Batak / Reaction Games
High-engagement and great for competitions, scoreboards, leaderboards and social content.
Digital Prize Wheels
Customisable with your branding, prizes and campaign themes.
Racing Simulators
Perfect for high-energy launches, roadshows, automotive promotions, and competitive engagement.
Retro Arcade Machines
Nostalgic and fun — excellent for casual engagement and theme-based events.
Basketball Arcade Machines
Great for competitive challenges, prize competitions, and experiential activations.
Photo & Video Activation Games
Ideal for social sharing campaigns and UGC-focused launches.
Every machine can be customised to match your brand identity, product colours or campaign style.
Why Use Interactive Games for Product Launches?
✔ Huge Footfall Magnet
Interactive games instantly attract crowds — perfect for stores, malls, and public venues.
✔ Increases Brand Recall
Full branding options ensure your product is front and centre.
✔ Boosts Customer Engagement
Games make it easy for consumers to interact with your brand.
✔ Ideal for Social Media Activation
Guests naturally take photos and videos — extending your campaign reach online.
✔ Perfect for Data Capture & Lead Generation
Add forms, score entry, voucher redemption or token-based sign-up systems.
✔ Works Indoors or Outdoors
Shopping centres, retail stores, campuses, outdoor promo spaces and event venues.
Perfect for Every Type of Product Launch
Our games are used nationwide for:
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Retail store launches
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Technology & electronics launches
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Beauty, skincare & fashion product releases
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Food & drink sampling campaigns
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App & software launch events
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Pop-up promotional stalls
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Roadshows and multi-location launch tours
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Press and media events
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Shopping centre promotions
Whether your launch is small and targeted or a large-scale national tour, we supply everything you need.
Branding Options to Maximise Impact
We offer full customisation including:
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Full machine wraps
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Logo decals
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Branded capsules
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Custom prize inserts
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Branded leaderboards
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Colour-themed lighting
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Digital screen branding
Your launch event becomes entirely on-brand and visually cohesive.
Nationwide Delivery & Setup
Wherever your product launch is located, we provide:
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Delivery to your venue
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Professional installation
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On-site testing
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Branding application
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Fast breakdown and collection
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Multi-day or multi-city hire options
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Optional event staffing
We support both one-day launches and long-term campaigns.
Ready to create an engaging, memorable product launch that stands out?
Contact us today for branding options, game recommendations and a fast quote.
Product Launch Games UK – FAQs
These are unique and tailored specifically for product launch search intent.
1. What types of games are best for product launches?
The most popular options for UK product launches include:
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Prize crane (claw) machines
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Gashapon/capsule machines
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Batak reaction games
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Digital prize wheels
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Racing simulators
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Retro arcade machines
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Basketball arcade machines
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Photo/video activation games
These all attract attention, increase engagement and boost brand recall.
2. Can the games be fully branded for our launch?
Yes. Most games can be customised with:
3. Do you supply games for national product launch tours?
Yes. We support single-location launches, multi-city tours and full UK roadshows.
We can deliver to:
London • Manchester • Birmingham • Leeds • Glasgow • Bristol • Edinburgh • Liverpool • Cambridge • Oxford • Cardiff • And all UK regions.
4. How do games help improve product launch engagement?
Interactive games:
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Draw crowds quickly
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Encourage visitors to interact with the brand
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Increase dwell time
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Make product messaging more memorable
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Encourage social sharing
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Support prize-based or competitive promotions
This leads to better brand awareness and stronger campaign outcomes.
5. Are games suitable for retail store launches?
Absolutely. Games work exceptionally well in:
6. Can we use the games to distribute vouchers or samples?
Yes. Gashapon machines and prize cranes are ideal for:
7. Do you provide staff for product launch events?
You can choose:
Staffed hire is recommended for busy launches and shopping centre activations.
8. Do the games require power?
Most machines only need a standard 13 amp plug socket.
Tabletop or non-electronic games require no power at all.
9. How long can we hire the games for?
We offer flexible hire options:
Discounts apply for extended campaigns.
10. Do you deliver and set up the games?
Yes. All product launch hires include:
We handle everything so the activation runs smoothly.
11. Where in the UK do you operate?
We cover the entire UK, including:
England • Scotland • Wales • Northern Ireland
With on-time delivery to all major cities and retail centres.
12. How do we book?
Tell us your product launch date, location and campaign goals.
We’ll recommend the best games, branding ideas and provide a fast quote.