Our Product Launch Game Hire service helps brands create launch events that attract attention, spark interaction and leave a memorable impression. Whether you’re unveiling a new product at an exhibition, hosting a media event, running an in-store promotion or creating a pop-up brand experience, interactive games are one of the most effective ways to engage your audience.
Games add movement, excitement and a natural talking point — making it easier for your team to guide visitors toward your product and messaging.
Make Your Product Launch More Engaging
A successful product launch needs more than a display table or stand. It needs something that draws people in. Interactive games are proven to increase footfall, encourage participation and support both live demonstrations and sales conversations.
Games at product launches help you:
• Stop foot traffic and attract attention
• Create excitement and anticipation
• Encourage guests to stay longer
• Build natural conversations around your product
• Support reveal moments and giveaways
• Generate user-created content and social activity
• Reinforce brand identity
• Gather leads and data more effectively
They turn a standard product launch into a memorable experience.
We supply a mix of high-impact, modern and branded games suitable for retail launches, media days, exhibitions and promotional events.
Prize Cranes & Branded Claw Machines
Perfect for distributing samples, gifts, discount vouchers and branded items.
Ideal for incentivising interaction around your new product.
Gashapon & Capsule Machines
Used for instant-win promotions, product samples, QR-based prizes and data capture.
A great fit for tiered prize campaigns.
Batak Reaction Wall
A standout attention-grabber that encourages competition and repeat attempts.
Strike a Light
Compact and perfect for quick participation on busy launch days.
Catch It Reaction Game
A modern LED reaction game that suits tech-focused or fast-paced environments.
Basketball Arcade Machines
A lively, high-energy game that draws crowds and creates photo moments.
Retro Arcade Machines
Nostalgic games that encourage relaxed conversation around your new product.
Driving & Racing Simulators
Ideal for technology, automotive, lifestyle and gaming product launches.
Air Hockey & Football Tables
Simple, social games great for longer event durations.
We tailor game recommendations to suit your audience, venue and campaign goals.
Branded Game Options for Product Launches
Branding is especially important at product launches, and most games can be customised to match your identity or campaign theme.
Branding options include:
• Full vinyl wraps
• Logo placements
• Product artwork
• Custom colour schemes
• Branded prize capsules
• Screen graphics and attract loops
• Branded leaderboards
• QR codes for sign-ups or demos
Branded games help integrate your product into the experience, making interactions feel cohesive.
How Games Support Product Demonstrations
Games create natural dwell time. While visitors play, your team has a perfect opportunity to:
• Introduce the product
• Explain key benefits
• Offer hands-on demos
• Capture leads
• Distribute samples
• Encourage social sharing
This creates a balanced experience of fun and education — ideal for product launches.
Competition & Prize Ideas for Product Launches
Games can be paired with structured promotional formats such as:
• Instant-win prizes
• Highest score challenges
• Timed competitions
• QR-to-play or QR-to-enter promotions
• Social media challenges
• Tiered prize levels
• Product-linked reward systems
These help generate buzz and boost engagement throughout your event.
Our games are ideal for:
• Retail product launches
• Technology product reveals
• Consumer brand launches
• Media and press events
• Store openings and pop-ups
• Experiential activations
• Exhibition launches
• In-store promotions
• Shopping centre campaigns
• Corporate product showcases
We support both small promotional spaces and large, multi-zone launches.
Full Delivery, Setup & Collection Included
We make the process simple from start to finish:
• Delivery to your launch venue
• Full installation and testing
• Branding application
• Prize loading (where required)
• Optional event staff
• End-of-event collection
Everything arrives fully event-ready.
Available across:
• London
• Birmingham
• Manchester
• Leeds
• Glasgow
• Edinburgh
• Liverpool
• Entire UK for multi-city product tours
For more branded games, arcade machines and launch-ready equipment, visit Boutique Party Hire, our main corporate events site.
If you want to make your product launch more interactive, memorable and engaging, we can help you build the ideal game setup for your brand.
Email: info@boutiquepartyhire.co.uk
Call: 0208 087 3788