Premium Branded Claw Machines for Exhibitions, Trade Shows & Global Events at ExCeL
Bring instant excitement, energy and footfall to your exhibition stand at ExCeL London with our high-impact Prize Crane Hire. As the UK’s largest and busiest exhibition venue, ExCeL attracts thousands of attendees per day — and with so many stands competing for attention, exhibitors need a standout feature that stops visitors in their tracks. A prize crane delivers exactly that.
Whether you’re showcasing at an international expo, a B2B conference, a global tech event or a large consumer show, our branded claw machines turn your stand into a destination. Visitors can’t resist the challenge, and your team benefits from the increased engagement and conversation opportunities that follow.
Dominate the Aisle With an Eye-Catching Attraction
ExCeL’s halls are huge, and it’s common for visitors to walk past stand after stand without stopping. Prize cranes break this pattern. Their bright lights, interactive gameplay and irresistible “win a prize” element pull attendees in naturally — without the need for sales pitches or forced engagement.
The crane becomes a visual anchor for your stand. Even from a distance, people recognise it immediately and gravitate towards it, creating a steady flow of visitors throughout the event. This is especially powerful during high-traffic shows where competition is intense.
Create a Memorable Visitor Experience
In a venue as vast as ExCeL, visitors remember experiences, not banners. A prize crane transforms a standard giveaway into a fun, memorable moment that stays with attendees long after the event ends.
Instead of handing out freebies, you create an interactive experience:
This not only increases brand recall but also encourages visitors to return later, often bringing colleagues and friends with them.
Flexible Prize Options to Match Your Campaign
Prize cranes offer unlimited promotional possibilities because you can choose exactly what to put inside. For brand activations and exhibitions, the most popular items include:
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Branded merchandise
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Discount vouchers
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Special offer codes
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QR-coded prize capsules
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Product samples
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Event-themed goodies
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Exclusive VIP gifts
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Plush toys or novelties
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Branded “mystery” prizes
Premium exhibitors often use the crane for tiered prize levels — such as rare capsules containing high-value rewards.
Build Anticipation & Repeat Visits
Unlike static giveaways, prize cranes create excitement through anticipation. Visitors want to try again, beat the machine or win a specific item. Many exhibitors see visitors return multiple times during the day, especially when using:
This level of repeat engagement is extremely rare — and extremely valuable.
Branding That Makes Your Crane Stand Out
A fully branded prize crane doesn’t just complement your stand; it becomes part of your exhibition identity. At ExCeL, where visual impact is crucial, branding is a must.
Custom options include:
A branded crane creates the impression that the machine was built just for your stand.
With hundreds of events throughout the year, prize cranes are a perfect match for:
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Global trade shows
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Tech events
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Gaming expos
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Medical & scientific conferences
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Retail & lifestyle shows
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Government & public sector exhibitions
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Corporate conventions
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Education & careers fairs
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International product launches
The crane appeals equally to professional, corporate and consumer audiences — making it one of the most versatile engagement tools available.
Compact Size, Maximum Exhibition Impact
Despite being such a powerful attraction, prize cranes have a very manageable footprint:
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0.6m x 0.6m footprint
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1.9m height
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Fits inside shell schemes
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Runs on a single 13-amp socket
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Easy to position at the stand edge
This makes them ideal even for smaller or busy stand spaces.
Designed for Non-Stop Exhibition Use
Our cranes are built for reliability, ensuring smooth operation for the entire exhibition, whether the event runs for 1 day or 5 days.
They feature:
We configure everything before the event so you can focus fully on engaging attendees.
Professional Delivery, Setup & Removal at ExCeL
Delivering to ExCeL London requires strict coordination with:
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Booking windows
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Loading bay access
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Vehicle marshalling
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Organiser time slots
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Stand builder schedules
Our team handles the entire process, including:
You get a polished, event-ready crane without lifting a finger.
Pair Your Crane With Other Engagement Games
Many exhibitors upgrade their stand performance by pairing the prize crane with complementary games such as:
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Batak Reaction Game
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Strike-a-Light / Reaction Rings
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Retro Arcade Machines
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Basketball Arcade Machines
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Gashapon Capsule Machines
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Prize Wheels
These setups create a full “experience zone” that dominates the aisle.
If you want to stand out at ExCeL, increase visitor numbers and create meaningful engagement, a Prize Crane is the most effective and memorable option available.
Contact us today to secure your crane and discuss branding options.
Prize Crane Hire ExCeL London – FAQs
1. Do you deliver and set up prize cranes directly at ExCeL London?
Yes. We handle full delivery, installation and collection directly inside ExCeL London. We work with the venue’s strict logistics rules, loading bay timings, marshalling system and build schedules to ensure a smooth and stress-free setup.
2. What can we put inside the prize crane for our exhibition?
You can load the crane with almost any small promotional or branded item, including:
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QR prize capsules
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Discount vouchers
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Company-branded merchandise
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Freebie giveaways
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Product samples
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Plush toys
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Keyrings, badges and pens
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Mystery prizes
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Event-specific promotions
We can supply empty or pre-filled capsules.
3. Can the prize crane be fully branded for our stand?
Yes — branding is one of the biggest benefits of hiring a crane.
Brandable options include:
4. Is the prize crane suitable for small stands at ExCeL London?
Absolutely. With a footprint of around 0.6m x 0.6m, the crane fits perfectly onto shell scheme stands, corner stands or compact stand spaces. It’s one of the most space-efficient engagement tools available.
5. Does the prize crane require coins?
No. We set all cranes to free-play mode so visitors can play instantly. You can also choose:
6. Can we control how often people win?
Yes. We can configure the crane for:
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Prize every time
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Adjustable win rate (e.g., every 3rd / 5th / 10th play)
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Skill-only mode
Perfect for managing limited-edition or premium prizes.
7. Can the prize crane help with lead generation at ExCeL?
Definitely. It’s one of the most effective lead-gen tools. You can link prizes to:
8. What power does the machine need?
Just a standard 13-amp socket, making it ideal for any exhibition stand layout within ExCeL.
9. Can you deliver cranes into specific ExCeL halls?
Yes. We cover:
We know the venue layout well and deliver to all areas.
10. Is staffing available for the prize crane?
Yes. We can provide staff to:
11. Are cranes suitable for multi-day events at ExCeL?
Absolutely. Our machines are designed for long daily hours and high visitor volume. We also offer on-call technical support for multi-day exhibitions.
12. How early should we book for big ExCeL shows?
For major events such as ICE, MCM Comic Con, WTM, BETT and international trade shows, we recommend booking 3–6 weeks in advance — especially for branded cranes.
However, last-minute bookings are often possible depending on availability.
13. Do you offer package deals with other games?
Yes. Popular add-ons include:
Packages help maximise stand engagement and visibility.
14. Where can we view all available interactive games?
Visit Boutique Party Hire to explore all arcade machines, prize games and branded activation options.