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Retail Promotion Game Hire – Interactive In-Store Engagement for Brands & Shopping Centres

Attract customers, boost footfall and create memorable retail experiences with our Retail Promotion Game Hire. Whether you’re running an in-store activation, product launch, brand promotion, sampling campaign or seasonal marketing push, our interactive games are designed to stop shoppers, increase dwell time and drive engagement.

We supply a huge range of arcade machines, prize games and interactive attractions ideal for retail environments, pop-ups, supermarkets, shopping centres, showrooms and high-street promotional spaces. Every game is compact, eye-catching and built for high-traffic commercial use.

From claw machines and Gashapon activations to arcade stations and reaction challenges, our retail game hire options help you create a strong customer experience that boosts sales and amplifies brand awareness.


Why Use Interactive Games for Retail Promotions?

Interactive games are proven to increase:

  • Footfall – shoppers naturally stop when they see a crowd or activity

  • Dwell time – customers stay longer when they can play

  • Brand visibility – branded machines reinforce campaigns

  • Customer engagement – ideal for competitions and giveaways

  • Data capture – link prizes to QR codes, sign-ups or loyalty apps

  • Sales uplift – more engagement leads to more conversions

Perfect for retail brands wanting high-impact, low-effort activation tools.


Our Most Popular Retail Promotion Games

Prize Crane / Claw Machines

One of the most effective retail promotional tools. Fill with branded items, vouchers, samples or limited-edition prizes. Works brilliantly for:

  • Shopping centres

  • Pop-up stores

  • Product launches

  • Loyalty programme activations


Giant Capsule Machines (Gashapon Style)

A standout crowd-puller. Perfect for QR giveaways, mystery prizes, tokens and promotional capsules. Amazing for:

  • Supermarket campaigns

  • High-street activations

  • Seasonal promotions


Arcade Machines

Retro or modern arcade cabinets positioned in retail spaces attract shoppers of all ages. Great for:

  • In-store footfall boosters

  • Gaming promotions

  • Tech product launches


Reaction Games (Batak, Strike a Light)

Fast, competitive and ideal for attracting attention from across the store.

Use for:

  • Timed challenges

  • Leaderboards

  • “Beat the Score” promotions

  • Prize contests


Basketball, Boxing & Sports Games

High-energy promotional tools for large retail areas or shopping centre atriums. These create buzz and instant visibility.


Air Hockey & Table Games

Perfect for interactive corners, brand spaces and community areas within retail environments.


Perfect for All Types of Retail Environments

Our game hire is suitable for:

  • Shopping centres

  • High-street stores

  • Retail parks

  • Pop-up shops

  • Supermarkets

  • Showrooms (automotive, tech, furniture, appliances)

  • Flagship store events

  • Seasonal retail displays

  • Mall promotional stands

  • Branded experience zones

We work closely with retail managers, PR agencies, brand activation agencies and mall operators to deliver seamless installations.


Brandable Games for Retail Campaigns

Most games can be fully customised with your branding:

  • Full vinyl wraps

  • Logo decals

  • Branded prize items

  • Branded capsules

  • Custom screens & artwork

  • Themed campaign colours

  • Signage and POS boards

Branded games consistently outperform standard displays in retail settings.


Flexible Hire Options for Retail Campaigns

We offer:

  • One-day activations

  • Weekend and week-long promotions

  • Multi-week mall campaigns

  • Long-term retail installs

  • Nationwide roll-out campaigns

Perfect for single-store activations or multi-location launches.


Nationwide Delivery & Professional Setup

We deliver and install across the entire UK, including:

  • London

  • Manchester

  • Birmingham

  • Leeds

  • Liverpool

  • Glasgow

  • Edinburgh

  • Cardiff

  • Nottingham

  • Newcastle

  • Bristol

  • Shopping centres nationwide

Our team handles installation, testing and collection, ensuring a smooth operation in busy retail environments.


Book Retail Promotion Game Hire Today

Whether you're looking to boost footfall, increase engagement or create an unforgettable retail activation, our interactive games help your brand stand out and convert more shoppers.

Contact us today for pricing, branding options and availability.

Email: info@boutiquepartyhire.co.uk
Phone: 0208 087 3788

Retail Promotion Game Hire – FAQs

1. What types of games are best for retail promotions?

The most effective games for retail environments include:

  • Prize cranes / claw machines

  • Giant Gashapon capsule machines

  • Arcade machines

  • Batak & reaction games

  • Basketball arcade machines

  • Boxing machines

  • Spin-to-win prize wheels
    These games attract attention, increase footfall and encourage participation.


2. Can the games be branded for our retail campaign?

Yes. Most games can be fully branded with:

  • Vinyl wraps

  • Logo decals

  • Branded capsules or prize inserts

  • Custom screen graphics

  • POS signage
    Branding enhances campaign visibility and reinforces your promotional message.


3. Do you deliver games to shopping centres and high-street stores?

Absolutely. We supply games to:

  • Shopping malls

  • Retail parks

  • Supermarkets

  • Department stores

  • Pop-up shops

  • High-street retail units

  • Flagship stores
    Our team handles access restrictions, loading bays and centre management requirements.


4. How long can we hire the games for?

We offer flexible hire durations:

  • Single-day activations

  • Weekend campaigns

  • Week-long promotions

  • Multi-week retail activations

  • Long-term retail installs
    Perfect for both short promotional bursts and seasonal campaigns.


5. Can the games help with data capture?

Yes. Many clients link gameplay to:

  • QR code scans

  • Competition entries

  • Loyalty scheme registrations

  • App downloads

  • Email sign-ups
    Games significantly improve participation rates compared to standard POS displays.


6. What can we put inside prize cranes or capsule machines?

Popular retail prizes include:

  • Discount codes

  • Branded merchandise

  • Product samples

  • Vouchers

  • Mystery prizes

  • Gift cards

  • Loyalty rewards
    We can supply capsules or fill them with your branded items.


7. Are the games suitable for children and families?

Yes. Most games appeal to all age groups and are perfect for high-footfall family environments such as shopping centres. Some machines may have height or supervision recommendations, which we will advise on.


8. Do the games require power?

Most machines require a standard 13-amp plug socket. Some table-style games require no power at all. We’ll provide power requirements for each item before your campaign begins.


9. Are the games safe in busy retail environments?

Yes. All equipment is:

  • PAT tested

  • Professionally maintained

  • Delivered and installed by trained technicians
    We ensure safe positioning and cable management for high-footfall venues.


10. Can you provide staff to manage the game?

Yes. If needed, we can supply promotional staff to:

  • Assist shoppers

  • Run competitions

  • Refill prizes

  • Manage queues
    This is popular for busy shopping centre campaigns.


11. How far in advance should we book?

For large retail campaigns or branded machines, we recommend booking 2–4 weeks in advance. Last-minute bookings may still be available depending on stock.


12. Do you offer discounts for multi-location retail promotions?

Yes. For brands or agencies running nationwide promotional tours or multi-store activations, we offer package pricing and centralised logistics support.


13. Which areas do you cover?

We deliver nationwide including: London, Manchester, Birmingham, Leeds, Glasgow, Edinburgh, Liverpool, Nottingham, Bristol, Cardiff, Newcastle and all major shopping centres across the UK.


14. How do we book retail promotion game hire?

Simply contact us with your campaign details — location(s), dates and preferred games. We’ll provide a fast quote and manage everything from delivery to installation.