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Retail Store Launch Games UK

Interactive Games to Boost Footfall, Engagement & Sales for New Store Launches Nationwide

Make your new store launch unforgettable with our Retail Store Launch Games UK, designed to pull in crowds, entertain customers, and increase brand engagement from the moment your doors open. Whether you’re opening a high-street retail store, a shopping centre unit, a flagship location or a pop-up shop, our interactive games create excitement and drive both footfall and sales.

We supply fully brandable, commercial-grade games for store launches across London, Manchester, Birmingham, Glasgow, Leeds, Liverpool, Bristol, Cambridge, Oxford and all major UK retail destinations.


Most Popular Games for Retail Store Launches

Prize Crane (Claw) Machines

Perfect for:

  • Branded giveaways

  • Voucher drops

  • Gift card prizes

  • Free products
    Customers love them, and footfall increases instantly.

Gashapon / Giant Capsule Machines

Great for:

  • Discount token drops

  • Product samples

  • Collectable capsules

  • Insta-friendly visuals

Ideal for both small shops and large launch events.

Batak / Reaction Games

Eye-catching, competitive and perfect for in-store challenges.

Digital Prize Wheels

Customisable with your store’s prizes, discounts and promotional offers.

Retro Arcade Machines

Nostalgic, fun and guaranteed to draw customers into the store.

Basketball Arcade Machines

Perfect for competitions and score-based prizes.

Racing Simulators

Create a premium, high-energy attraction for flagship store events.

Photo/Video Activation Games

Great for social content, UGC and building online launch hype.


Why Use Interactive Games for Retail Store Launches?

✔ Increase Footfall

Games naturally attract attention from inside and outside the store.

✔ Boost Customer Engagement

Visitors interact with your brand while playing.

✔ Encourage Longer Store Visits

Games keep customers inside longer — increasing the chance of a sale.

✔ Promote Products & Offers

Use prizes, vouchers or branded tokens to reinforce your launch campaign.

✔ Create Social Media Moments

Games are highly shareable, perfect for launch buzz.

✔ Works for Any Retail Sector

Fashion • Beauty • Technology • Homeware • Toys • Lifestyle • Sports • Food & Drink • Telecoms


Perfect for All Types of Retail Launch Events

Our games are ideal for:

  • New store openings

  • Shopping centre unit launches

  • High-street store promotions

  • Pop-up shops

  • Flagship store events

  • Seasonal launches (Christmas, summer, sales events)

  • VIP preview nights

  • Press events

  • Customer reward events

Whatever type of launch you’re planning, our games help create instant impact.


Branding Options for Maximum Launch Visibility

We offer full customisation including:

  • Full machine wraps

  • Logo decals

  • Branded capsules

  • Branded prize inserts

  • Digital screen branding

  • Custom game colours

  • Product-themed artwork

Your retail brand stays visible throughout the entire event.


Nationwide Delivery & Setup for Retail Launches

We supply games across the UK with:

  • Delivery to your retail location

  • Full installation

  • Branding application

  • Testing & setup

  • Removal after the event

  • Optional event staff

  • Multi-day or multi-store campaign support

We can support single-store openings or a full UK retail rollout.


Boost Your Store Launch with Interactive Games

Ready to make your retail store launch stand out and attract customers from day one?

Contact us today for branding options, game recommendations and a fast quote.

Email: info@boutiquepartyhire.co.uk
Phone: 0208 087 3788

Retail Store Launch Games UK – FAQs


1. What types of games are best for retail store launches?

The most popular options for store openings include:

  • Prize crane (claw) machines

  • Gashapon/capsule machines

  • Digital prize wheels

  • Batak/reaction games

  • Retro arcade machines

  • Racing simulators

  • Basketball arcade machines
    These attract attention, increase footfall and create launch-day excitement.


2. Can the games be branded with our store logo or product?

Yes. We offer full branding options such as:

  • Full machine wraps

  • Logo decals

  • Branded capsules

  • Branded prize inserts

  • Digital screen branding

  • Custom colours
    Branding ensures your launch event looks professional and on-brand.


3. Do you deliver games directly to the retail store?

Yes. We deliver to all UK retail locations including:
High streets • Shopping centres • Retail parks • Department stores • Pop-up shops
We handle delivery, installation, testing and removal after the event.


4. Are games suitable for small retail units?

Absolutely. Many of our games — like claw machines, capsule machines and prize wheels — are compact and perfect for smaller stores or kiosks.
We can advise on the best options based on your space.


5. How do games help increase footfall during a store launch?

Interactive games:

  • Grab attention from outside the store

  • Encourage customers to stop, play and explore

  • Create curiosity and excitement

  • Generate social media buzz

  • Increase dwell time in-store

This all leads to more visitors — and more sales.


6. Can we use the games to give away samples, vouchers or prizes?

Yes. Gashapon machines and claw machines are perfect for distributing:

  • Discount vouchers

  • Product samples

  • Gift cards

  • Trial-size products

  • Branded merchandise
    This is a proven way to encourage new customers to buy or return.


7. Do the games require a power supply?

Most machines only require a standard 13 amp plug socket.
Some prize wheels or capsule machines do not require power at all, making them perfect for pop-ups.


8. Are the games suitable for multi-store launch campaigns?

Yes. We support nationwide launch tours and multi-location retail rollouts.
We can move the games from store to store on a set schedule.


9. Do you offer staffed hire for busier retail launches?

Yes. You can choose:

  • Dry hire (you operate the game)

  • Staffed hire (we supply trained staff to manage the attraction)
    Staffing is especially useful for large crowds or competition-based activations.


10. How long can we hire the games for?

We offer flexible durations:

  • Single-day launch events

  • Weekend launches

  • Week-long campaigns

  • Multi-week promotions

  • Rolling retail campaigns across multiple stores

Discounts apply for extended or multi-store campaigns.


11. Where in the UK do you operate?

We provide retail store launch game hire nationwide:
England • Scotland • Wales • Northern Ireland
Including all major cities, shopping centres and retail districts.


12. How do we book?

Just send us your launch date, store location and branding requirements.
We’ll recommend the best games and send a quick quote.