High-Impact Interactive Games for Product Launches, Promotional Events & Marketing Campaigns
Create unforgettable moments and attract huge engagement at your next promotional event with our Brand Activation Games Cambridge service. We supply premium interactive games designed to stop foot traffic, spark conversations, build brand awareness and drive measurable engagement for campaigns across Cambridge and Cambridgeshire.
Whether you’re launching a product, running an in-store promotion, hosting a corporate activation, or engaging students, our games deliver maximum impact and brand visibility.
Perfect for activations in:
Cambridge City Centre • The Grand Arcade • Grafton Centre • Cambridge Corn Exchange • Cambridge University • ARU • Hotels • Outdoor promo spaces
Most Popular Games for Brand Activations in Cambridge
Prize Crane Machines (Brandable Claw Machines)
Perfect for giveaways, vouchers, samples and branded merchandise. Full vinyl wrapping available.
Gashapon / Capsule Machines
Brilliant for product drops, token rewards, discount giveaways and interactive sampling.
Batak / Reaction Games
Great for competitions, time-based challenges and social content creation.
Digital Prize Wheels
Custom branded prizes, instant rewards and high-engagement activations.
Retro Arcade Machines
Nostalgic and fun — great for footfall and casual engagement.
Basketball Arcade Machines
Team challenges, score competitions and high-energy brand experiences.
Racing Simulators
Perfect for leaderboards, timed competitions and high-impact attraction.
Photo & Video Activation Games
Ideal for content capture, UGC campaigns and social sharing.
All machines can be delivered fully branded for maximum exposure.
✔ Drives Massive Footfall
Interactive games attract visitors instantly — ideal for high-traffic promo spaces.
✔ Boosts Brand Recall & Awareness
Branded machines keep your identity front and centre.
✔ Enhances Lead Generation & Data Capture
Token systems, scoreboards or prize redemption can be linked to sign-ups.
✔ Encourages Social Sharing
Games make excellent photo and video content — perfect for online reach.
✔ Works Indoors & Outdoors
Shopping centres, university campuses, retail stores, conference spaces and public squares.
✔ Fits Any Campaign Goal
Sampling • Footfall • Awareness • Engagement • Data capture • Retail uplift
Branding Options for Maximum Impact
We offer full customisation on many games:
This ensures your brand is at the centre of the attraction.
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Grand Arcade Shopping Centre
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Grafton Centre
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Cambridge Corn Exchange
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Cambridge University & ARU campuses
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Hotels & conference venues
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Retail stores
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Outdoor town centre promo areas
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Business parks & science parks
We also support multi-location roadshows across Cambridgeshire and nationwide.
Full Delivery & Activation Support
All packages include:
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Delivery to your activation location
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Full setup & installation
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Testing of all equipment
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On-time collection
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Optional staffing and event support
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Branding and artwork options
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Multi-day or multi-week activation hire
We make your brand activation completely turnkey.
Ready to create a high-impact, memorable brand activation in Cambridge?
Contact us today for branding options, game recommendations and a fast quote.
Brand Activation Games Cambridge – FAQs
These are unique, non-duplicate, and tailored for promotional/marketing campaign searches.
1. What types of brand activation games do you offer in Cambridge?
We supply a wide range of experiential marketing games, including:
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Prize crane claw machines
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Gashapon capsule machines
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Batak/reaction games
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Digital prize wheels
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Racing simulators
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Retro arcade machines
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Basketball arcade games
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Custom-branded games
These are all designed to attract attention and drive engagement.
2. Can the games be fully branded for our campaign?
Yes. Most activation games can be fully customised with:
3. Are the games suitable for outdoor brand activations?
Yes — many games can be used outdoors with proper cover.
We regularly support outdoor activations in Cambridge city centre, retail areas and university campuses.
Contact us with your location and we’ll confirm suitability.
4. Do you deliver and set up the games at Cambridge activation sites?
Yes. We handle the full setup process including:
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Delivery to your location
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Installation and testing
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Positioning for maximum impact
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Breakdown and collection after the event
Perfect for pop-ups, retail stores and public promotional spaces.
5. What Cambridge locations do you cover for brand activations?
We provide branded game hire across:
Cambridge City Centre • Grand Arcade • Grafton Centre • Cambridge University • ARU • Corn Exchange • Science Parks • Business Parks • Retail Stores • Event Spaces
And all surrounding areas in Cambridgeshire.
6. Which games are best for generating leads or data capture?
Top-performing lead-generation games include:
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Batak (score-based competitions)
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Prize cranes with token-based entry
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Digital prize wheels linked to sign-up forms
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Gashapon machines with voucher drops
These integrate seamlessly with brand engagement strategies.
7. Can we run competitions or leaderboards?
Absolutely. Many games support:
8. How long can we hire the games for?
Hire durations include:
9. Do the games require power?
Most machines only need a standard 13 amp plug socket.
Some tabletop games require no power at all — great for pop-up retail activations.
10. Do you offer staffing for brand activations?
Yes. You can choose:
11. Can we use the games to distribute samples or vouchers?
Yes. Gashapon/capsule machines and claw cranes are perfect for:
12. How do we book a brand activation in Cambridge?
Contact us with your activation date, location and campaign goals.
We’ll recommend the best games, branding options and provide a fast quote.