How Arcade Games Can Elevate Your Corporate Event or Brand Activation
Introduction
In today’s competitive business world, standing out at a corporate event or brand activation is essential. Traditional marketing tactics can be effective, but if you really want to leave a lasting impression, you need something that engages your audience and makes your brand memorable. Enter arcade games—a fun, interactive way to create buzz and attract attention at your corporate events or activations.
In this blog, we’ll explore why arcade games are the perfect addition to your corporate event or brand activation, how they can enhance customer engagement, and the various ways to use them to drive interest and create a unique experience for your guests.
Why Arcade Games Are Perfect for Corporate Events
Engage and Entertain Your Audience
Corporate events, whether they’re conferences, product launches, or holiday parties, can sometimes feel a bit stiff or formal. Arcade games bring a sense of fun and excitement that will get your attendees energized. Here’s why arcade games are an ideal addition:
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Interactive Engagement: Arcade games encourage active participation from your attendees. Instead of passively listening to presentations or lectures, guests can enjoy hands-on entertainment that keeps them engaged and entertained. Games like Dance Dance Revolution, Foosball, and Air Hockey allow guests to interact with each other and have fun while engaging with your brand.
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Break the Ice: Arcade games serve as great icebreakers. For events with a large group of people who may not know each other, games like Whack-a-Mole or Prize Cranes get people talking and laughing, helping attendees feel more comfortable and relaxed.
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Create a Memorable Experience: A well-thought-out arcade game experience will help your brand stick in attendees’ minds. Whether it’s a competitive round of arcade basketball or a fun-filled game of SkeeBall, guests will remember the excitement of the games long after the event is over.
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Boost Brand Visibility: Custom branding is a powerful way to create a lasting impression. Many arcade games, such as Prize Cranes or Dance Dance Revolution, can be branded with your company’s logo, colours, or promotional message. This allows your brand to be front and centre during the game, boosting brand exposure.
Top Arcade Games for Corporate Events and Brand Activations
The Best Games to Attract Attention and Increase Engagement
Here are some of the best arcade games to include in your corporate event or brand activation:
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Prize Cranes: Claw machines are perfect for offering branded prizes, creating a hands-on experience for guests. Customizing the prizes to match your brand can increase visibility while engaging attendees in a fun way.
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Dance Dance Revolution (DDR): DDR is a great way to bring energy and fun to your event. It encourages friendly competition while getting people moving and having fun. The interactive nature of the game also makes it a perfect fit for brand activations aimed at young audiences.
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Basketball Arcade: A competitive and action-packed game that’s perfect for corporate events and product launches. It’s easy to set up and highly engaging, encouraging guests to compete for the highest score. You can even set up a leader board and offer prizes for the top scorers.
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Whack-a-Mole: This fun, fast-paced game is ideal for brand activations where you want to attract attention and engage your audience. It’s a simple yet effective game that encourages repeat visits to your booth or stand as participants try to beat their previous score.
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Air Hockey: Air Hockey brings a high level of excitement and competition to any corporate event. It’s perfect for pairing guests together and fostering teamwork or creating a competitive atmosphere at your booth.
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Foosball: This classic arcade game is perfect for interactive team-building or just a fun, competitive challenge. Foosball encourages friendly rivalry and is great for creating a social atmosphere at your event or activation.
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Speed of Light: A fast-paced game that’s perfect for team-building or competition-based corporate events. It’s a great way to test reaction times and get guests engaged while keeping the energy levels high.
How Arcade Games Drive Attendee Engagement at Corporate Events
Turn Fun into Brand Exposure and Customer Interaction
Incorporating arcade games into your corporate event or brand activation doesn’t just entertain your guests; it also helps boost engagement. Here’s how:
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Attract More Attendees: Arcade games naturally draw crowds and encourage people to spend time at your booth or event space. Whether it’s a Giant Pac-Man machine or a Prize Crane, these games act as eye-catching attractions that grab people’s attention and draw them in.
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Gamify Your Brand Activation: Use arcade games as part of a gamification strategy for your brand activation. Encourage guests to play a game in exchange for discount codes, samples, or promotional items. This creates a fun, interactive way for attendees to engage with your product or service while having a good time.
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Incorporate Custom Branding: Many arcade games can be custom-branded with your company’s logo, website, or product. Branding your games makes them a marketing tool while enhancing the overall experience for your attendees. It’s a subtle way to increase exposure while offering an exciting and fun activity.
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Create Long-Term Engagement: Incorporating arcade games with prize incentives or leader boards encourages repeat visits to your booth or event area. Guests are more likely to come back to improve their score or claim their prize, keeping your brand top of mind throughout the event.
How to Incorporate Arcade Games into Your Corporate Event or Brand Activation
Maximize the Impact of Arcade Games at Your Event
Here are some creative ways to incorporate arcade games into your corporate event or brand activation:
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Create a Dedicated Game Zone: Set up a dedicated arcade zone at your event. This area can feature a variety of games, such as SkeeBall, Basketball Arcade, and Dance Dance Revolution, ensuring that there’s something for everyone. Make the arcade area branded with your company’s logo and colours to create a cohesive experience for your guests.
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Host a Tournament: Organize a game tournament with a series of arcade games. Whether it’s a leader board challenge for basketball, DDR, or Air Hockey, this encourages friendly competition and draws attendees back to your booth throughout the day.
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Prize and Reward Systems: Use arcade games as a way to give away branded prizes. For example, with a Prize Crane, guests can win branded merchandise or even exclusive event discounts. This not only creates engagement but also enhances brand recall.
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Event Sponsorship: If you have event sponsors, you can offer them the opportunity to sponsor arcade machines. Customizing arcade games with sponsor logos provides them with extra visibility while offering entertainment for attendees.
Why Choose Us for Arcade Game Hire for Your Corporate Event or Brand Activation?
Professional Service and High-Quality Arcade Games
Here’s why we’re the best choice for your corporate event arcade game hire:
- 🎮 Wide Selection of Games: From Prize Cranes and Dance Dance Revolution to Basketball Arcade and Whack-a-Mole, we offer a wide range of games that are perfect for corporate events and brand activations.
- 🏆 Custom Branding: Personalize arcade games with your company logo or event theme for increased visibility and brand exposure.
- 🚚 Nationwide Delivery & Setup: We provide delivery, setup, and maintenance across the UK, ensuring your arcade games are always in top condition.
- 💼 Flexible Payment Options: Choose from free play, pay-per-play, or profit split models to fit your event goals and budget.
- 💯 Reliable Service: Our professional team ensures that all arcade games are set up, maintained, and ready for your event, giving you a stress-free experience.
Get a Quote for Arcade Game Hire for Your Corporate Event or Brand Activation Today!
Book Arcade Games for Your Event
Ready to take your corporate event or brand activation to the next level with arcade games? Contact us today to book arcade games and make your event unforgettable. Whether you choose free play or profit split, we have the perfect games to engage your audience. Get in touch for a free quote, and let’s make your event truly stand out!
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Contact us today for a free quote and to learn more about how arcade games can elevate your corporate event or brand activation!
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